Review by Allison Levine of PleaseThePalate.com. She traveled to Tel Aviv at the tail end of the Gaza-Israel conflict for a bat-mitzvah.
After a long flight from Los Angeles to Tel Aviv, my friend and I arrived at midnight and went straight to The Brown TLV Urban Hotel. As we entered the former bank-turn-boutique-hotel, we looked at each other and said, “Did we fly to Israel or New York City?” From the uber-hipster décor to the trendy neighborhood, it was like we were in SoHo.
The eclectic lobby is filled with mid-century inspired furniture and a library of books. The walls were well-appointed with edgy art and photography, like the 1970’s floor-to-ceiling sized Playboy magazine covers.
After a good night’s sleep, we got up the next morning and headed out to take advantage of the hotel’s complimentary breakfast. Here’s the kicker: you get to eat breakfast at one of five nearby cafes. With the list of the restaurants and map in hand, we chose Lulu Kitchen & Bar. Lulu was a charming little restaurant in the heart of the hip Neve Tzedek neighborhood. We sat inside the café and watched the young families and hipsters wander up and down the street as we enjoyed our Sunday brunch.
What I loved about the Brown Hotel is how centrally located it is. Just a few steps from the hotel, we wandered through Neve Tzedek, up Rothschild Boulevard and through the Carmel Market. We also walked a few extra minutes to the beach and then to the old city of Jaffa.
Traveling to Tel Aviv for business or pleasure, The Brown Hotel is urban luxury on an intimate, 30-room scale. P.S. You’ll definitely be part of the cool crowd with a stay here.
Brown TLV Urban Hotel, 25 Kalisher street, Tel Aviv, Israel 6516505
More Israel Travel Tips
GoIsrael.com – Israel’s official visitor website.
Photo of Lulu’s courtesy of Allison Levine, the rest courtesy of Brown Hotel.