Love is in the Air: Expedia Spotlights Connection Between Travel and Love

Romance is in the air, and a majority of travelers appear to feel most amorous when they’re on the road. This is the takeaway from a recent study examining American attitudes toward travel and love.

The study, “Expedia Heat Index,” was commissioned by Expedia® and conducted by GfK, and reveals that:

• 32% of respondents felt beach travel is the “most romantic”
• 27% preferred international and exotic destinations
• 22% percent tabbed the countryside
• 4% selected cities

Equally interesting:

• More than half of respondents (55 percent) said they would be “very or somewhat likely” to propose to a significant other while on vacation.

GfK asked 1,027 Americans a range of romance-related questions, including which cities offer the most attractive dating populations, which destinations are most romantic, how often they have begun or ended love affairs while traveling and much more. 

The full report – Expedia Heat Index – can be viewed in full on the Expedia Viewfinder blog.

Sarah Gavin, Expedia’s Head of Communications, said travel and romance are tightly intertwined. “Travel can also be a good barometer of a couple’s compatibility,” she said. “It’s well known by now that ‘experiences’ make people happier than ‘things,’ so this Valentine’s Day, rather than making a reservation at a restaurant nearby, consider a reservation on the other side of the world. You won’t regret it.”

J’Adore Paris
Paris, France, ranked highest among respondents for the most romantic city to visit with a significant other. When asked to select the most romantic cities from a list of global destinations, Paris was the runaway winner, chosen by 69 percent of Americans.

The top ten most romantic cities, according to Americans, are:

1. Paris                      69%
2. Rome                    56%
3. Florence              43%
4. New York            26%
5. Barcelona            24%
6. Rio de Janeiro    23%
7. San Francisco     21%
8. Cancun                 20%
9. London                 20%
10. Vienna                  18%

Paris was also chosen as the city that Americans would most want to spend Valentine’s Day when single. Fourteen percent chose Paris and 12% chose New York, followed by Las Vegas (11%), Miami (7%) and Rome (6%).

The best city to live in as a single person, however, is New York City, according to Americans. 48% chose New York, 35% chose Los Angeles and 33% chose Las Vegas.

A similar mix of cities are considered to be “sexy,” with Paris (61%) and Rome (49%) topping the list.

The ten sexiest cities are:

1. Paris                      61%
2. Rome                    49%
3. Rio de Janeiro    37%
4. Florence              35%
5. Miami                   34%
6. Las Vegas            32%
7. Cancun                 30%
8. New York            28%
9. Barcelona            27%
10. Los Angeles        21%

The order of sexiest cities, however, did not necessarily correlate to the order of cities with the “most attractive dating populations.” Los Angeles (41%) is considered by Americans to have the world’s most desirable dating pool.

Americans feel the cities with the most attractive residents are:

1. Los Angeles        41%
2. New York            36%
3. Miami                   32%
4. Paris                      30%
5. Rome                    25%
6. Rio de Janeiro    24%
7. Las Vegas            22%
8. San Francisco     21%
9. Florence              16%
10. Barcelona            16%

Americans Get Frisky on Holiday
Americans say that travel provides a romantic spark, with just over fifty percent saying they are “more likely” to be intimate with their significant other while on vacation than they are at home.

While the hotel room is the most popular venue for such behavior, cited by 72% of Americans, they also demonstrate free spiritedness. While traveling, 45% have been intimate in the shower, 25% on a beach, 23% in a hot tub, 17% in an outdoor tent, 16% in a pool and 10% on a balcony. Four percent claim to have been intimate in a rental car.

Expedia Heat Index results also revealed:

• 15% of Americans have “hooked up” with someone they met on vacation
• 5%  have elected to extend a vacation because of a romance begun while traveling
• 23% say they would consider extending that relationship once the vacation concludes; 32% said they would not, and 42% hedged, saying it depended “how far away” the other person lived.
• 4% of Americans have ended a relationship with their partner while traveling with them, and another 4% say they have considered doing so. 

How soon in a relationship do Americans find it appropriate to take an overnight trip together?

• 30% said within 1-3 months
• 10% would take an overnight trip with a new partner within the first month
• 4% have taken such a trip as their very first date
• 25% of Americans would wait to 4-8 months
• 15% would wait more than a full year.

February Sale: 30% off 1,500 Hotels Worldwide
For travelers hoping to plan their next romantic vacation, Expedia.com is currently offering 30% off more than 1,500 hotels worldwide for travelers booking anytime between February 2, 2016 and February 29, 2016, as part of the newly launched #TimeForVacay sale. In order to receive these exclusive savings on hotels, travel must be completed by May 22, 2016.

 

 

SOURCE: Expedia.com